With New York experiencing an exodus of residents (last year, more than 300,000 people left the city; the equivalent of Harlem and Washington Heights packing up and leaving).
To stanch this exodus, it’s imperative that the city “sell” New Yorkers on New York. We need to remind New Yorkers why they’re here in the first place. We need to reinforce the reasons why they love this city, why there’s no place like it on Earth and how we share common values. Before you can celebrate the city, you have to sell the city back to New Yorkers.
View NYCorNothing Ad Series
NYC Or Nothing
Ad Series
Film - "Walk On The Wild Side"
Tony Joe came from on Staten Island
Aurora Dawn took the L from Williamsburg
Mindy never lost her book
She liked reading it too much
They all met in Tompkins Square Park
I said, hey Howard, play another song on your Fender
Everyone’s dancing and there’s a vibe in the air
I said, hey Alison, is your hair back to blue again?
That was always my favorite
Dear, you’re a rainbow
And all the New Yorkers go…
Do do do, do do do do
Do do do, do do do do…
Love in New York
❤ in NY
Film - "Stop In The Name of New York"
Rollerskatin’
In Central Park
Round about three o’oclock
On a Sunday afernoon
To the sound of Motown tunes
Is this really true?
You have to see
In New York City
In New York City
I said stop
Stop what?
Stop roller skating?
No
Two cats
By which I mean dudes
Dancing with each other
Before the Chelsea Hotel
I said stop
Stop dancing?
Nah
Eight African American ladies and one old white chick with a Chihuahua do a line dance outside Telio
Greek and Spanish restaurant on the Upper West Side where they do this every Wednesday night
Stop ladies
Huh?
Stop
In the name of love
Before you break my heart
Think it oh-oh-ver
Love in New York
❤in NY
Film - "NYC Goes Round and Round"
Hey there
No one knows
What goes down
And what just goes
New York City is a place where you can be
Be what other places won’t let you be
Candy had a crush on the boy who sold sneakers in the park – Washington
Square – that he painted himself. He used to be an accountant.
Billy had a crush on a plasticine doll and the boy who owned it.
His name was Biff, undeniably ironic
They would meet for cappuccino in West Village Father Demo Square
A girl named Carolina
You never will see finer
InNmidated all the men
Till Max approached her at MOMA
He said, “Rauschenberg was a crazy cat and I love you so.”
What goes up must come down
But New York City just goes round and round
Love in New York
❤in NY
Film - "New York City Ballad of Wanda June"
I got my girl named Wanda June
She really raises my bar
She come from Delray Beach and she went to Bryn Mawr
She got a classic seven on the Upper East Side
We make an odd pair ’cause my name is MC Easy Ride
Her dowager friends get down when I start spinning
We order chopped liver from the Sturgeon King
Wanda June’s real name is Dani June Cabot
But I call her Wanda, it’s a real bad habit
Sometimes in the Boat Basin we rent a rowboat
New York City is our castle and we’re rowing in the moat
We’re in the Sunday Times today, believe it or not
‘Cause Wanda June and I just Red the knot
Love in New York
❤ in NY
Film - "Love at First Sight"
Open on a packed subway station. The air is thick and hot.
The station is crowded as people scurry to where they want to go.
We see a woman stop at the subway booth for a MetroCard issue. The Vender in the booth notices the woman and falls in love with her instantly. In an act of bravery to get her attention, timid at first but then growing to a crescendo, in his deep beautiful voice, he sings her a beautiful song.
The woman is taken back and blushes at the brave act. We see the other people in the subway all taken back by the amazing voice and song the man sings.
Couples hold hands, some subway riders swoon as others cheer.
Logo up:
❤ in NY
Film - "The New York Kiss"
Open on famous scenes from movies shot in New York. Scene by scene, we’ll see the romantic moments that have happened in NYC through the years. From the famous kisses in “King Kong” and “Breakfast at Tiffany’s” to the famous kiss in the movie “Ghost.” Even the upside down kiss in “Spider-Man.”
❤ in NY
Audio - "New York Song Clips"
Clips of songs having something to do with New York
…a no go and everything tastes nice…this ain’t no Mud Club, or CBGB…State of mind…twenty twenty twenty four hours to go…if you get caught between the moon and…you’re pale blue eyes. Linger on, your pale blue eyes…those little town blues…
New York is always in your heart.
Love in New York.
❤ in NY
Possible NFT Release
We are planning to partner with well-known digital artists to add their unmistakable style to the NFT. Their artistic versions will be sold as NFTs to help fund this campaign throughout the city. Provide your name and email to get notified early about any NFT releases.
Disclaimer: All names, logos, brands and other trademarks referred to or seen on this website are the property of their respective trademark holders. These trademark holders are not affiliated with, and do not sponsor or endorse, DeVito/Verdi. Any persons referenced or shown are not affiliated with, and do not sponsor or endorse, DeVito/Verdi. The materials on this website are preliminary in nature, not for commercial use, and are confidential. You must not reproduce, sell or exploit for any commercial purposes any part of this website, access to the website or use of the website or any services or materials available through the website without obtaining a license to do so. You must not copy, modify, create derivative works of, publicly display or perform, republish, download or store, or transmit any of the material on our website